Doug DeBerti is small town boy from Butte, Montana. He grew up on lower income, learning quickly that hard work was the best way to get what he wanted. He started off re-building bikes with his grandpa at the junk yard then re-selling them. One build led to another. He then was able to buy his first truck. He didn't have money to buy anything for it so he started making his own things for it. In the process he moved to California, started his life over, got married, and continued to create parts for his truck.
The more people he met, the more those people wanted what he had on his truck. He started building the requested items, one of them being a billet aluminum grille he had created. He built as many as he could build while maintaining his other 2 jobs and raising a family. He got to a point to where he was going to take a massive risk and create his own business. He couldn't get a loan, so his only choice was to get as many visa gold cards and max the limits to get a show front building with only having very few items he had created. He worked very hard, because failure wasn't an option. After years of the hard work Doug grew a company he started from nothing to over 6,000 part numbers and was the largest aluminum aftermarket accessories manufacturer in the world.
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